Legal

Terms & Conditions

Last updated: 27 June 2026

01

Company Details

Company Name: BuaHQ

Contact Email: sales@buahq.com

Registered: Tipperary, Ireland

Jurisdiction: Ireland

Throughout this document, “BuaHQ”, “we”, “us”, or “our” refers to BuaHQ.

02

Definitions

  • “Services” means sports performance analysis services including opposition preparation and post-match review.
  • “Client” means any individual or organisation using BuaHQ services.
  • “Client Content” means all footage, data and materials provided by the Client.
  • “Outputs” means reports, insights, clips and analysis provided by BuaHQ.

03

Acceptance of Terms

By confirming services, making payment, or otherwise using BuaHQ, you agree to be bound by these Terms.

04

Services Provided

BuaHQ provides:

  • Opposition analysis (pre-match preparation)
  • Post-match performance analysis
  • Tactical insights and reports

All services are advisory only and do not guarantee outcomes.

05

Client Responsibilities

The Client confirms that they have:

  • Full legal rights to all provided materials.
  • All necessary consents (including, where applicable, parental or guardian consent for minors).
  • Lawful authority to share all data with BuaHQ.

06

Client Content & Indemnity

The Client is solely responsible for Client Content.

The Client agrees to indemnify and hold harmless BuaHQ, its officers, employees and contractors from any claims, losses, damages or legal costs arising from:

  • Client Content
  • Breach of these Terms
  • Infringement of third-party rights
  • Misuse of the Services

07

Payment Terms

  • Payment is required upfront unless otherwise agreed in writing.
  • Work will not commence until payment is received.
  • Additional services outside the agreed scope will incur additional fees.
  • All fees are exclusive of VAT, which will be added where applicable.

08

Delivery

Typical turnaround times:

  • Standard: 24–72 hours from receipt of all footage and team sheets.
  • Priority: quicker turnaround, subject to availability.

BuaHQ is not responsible for delays caused by late submission or incomplete or poor-quality materials.

09

Refund Policy

Refunds are only issued where:

  • Services are not delivered.
  • A material failure in the Services occurs.

No refunds are issued for match outcomes, subjective dissatisfaction, or change of mind.

10

Intellectual Property

BuaHQ retains full ownership of all Outputs, systems, methods, processes and underlying intellectual property.

The Client receives a limited, non-exclusive, non-transferable licence to use the Outputs for internal purposes only.

The Client may not:

  • Resell Outputs.
  • Distribute Outputs externally.
  • Publish Outputs commercially.
  • Reproduce or reuse Outputs for profit.

11

Professional Disclaimer

All Outputs represent professional opinion based on the information available. BuaHQ does not guarantee accuracy, completeness, or specific performance outcomes.

12

No Reliance

The Client agrees that BuaHQ Outputs are not the sole basis for decision-making. All decisions remain the responsibility of the Client.

13

Data Protection

Roles:

  • Client — Data Controller
  • BuaHQ — Data Processor

BuaHQ will:

  • Process data only for the purposes of service delivery.
  • Apply appropriate technical and organisational security measures.
  • Restrict use of data to authorised purposes.

BuaHQ may engage third-party subprocessors (for example, cloud platforms). All subprocessors are subject to appropriate data protection obligations.

14

Data Breach

In the event of a data breach, BuaHQ will:

  • Investigate promptly.
  • Take mitigation action.
  • Notify the Client where required by law.

BuaHQ is not responsible for breaches caused by Client systems or external platforms outside its reasonable control.

15

Data Retention & Deletion

  • Data is retained only as long as necessary to deliver the Services.
  • Data may be deleted upon written request.
  • BuaHQ may retain data where required by law or for legitimate business purposes.

16

Mutual Confidentiality

The relationship between BuaHQ and the Client is strictly confidential. Each party treats all information exchanged in connection with the Services as confidential and will not disclose it to any third party without the other party’s prior written consent, except where required by law.

BuaHQ undertakes to:

  • Treat all Client Content, team sheets, tactical material and Outputs as strictly confidential.
  • Never share, sell, publish or repurpose Client Content or Outputs for any other client or for promotional content beyond what is permitted under Section 21 (Publicity).
  • Limit access to Client Content and Outputs to BuaHQ personnel and subprocessors who need it to deliver the Services.
  • Never disclose the existence, scope or contents of any engagement to a competing club, county or third party.

The Client undertakes to:

  • Keep all Outputs (reports, clips, dossiers, AI chat responses and any derived material) strictly confidential to the Client’s authorised personnel.
  • Not share, forward, publish, post, broadcast, screenshot or otherwise distribute the Outputs, in whole or in part, to any third party, including other clubs, counties, media, social media, or rival coaching staff.
  • Not use the Outputs to create derivative works for resale or external distribution.
  • Take reasonable steps to prevent accidental disclosure, including secure storage and access controls.

These confidentiality obligations survive termination of the engagement and continue indefinitely for as long as the information remains non-public.

Breach of these confidentiality obligations entitles the non-breaching party to seek injunctive relief in addition to any other available remedy.

Anonymised samples carve-out

BuaHQ may publish fully anonymised versions of Outputs as illustrative sample reports on its website and in marketing materials. “Fully anonymised” means all club, county, competition, venue, date, player and staff identifiers, crests, colours and any other information that could reasonably identify the Client or any individual have been removed or redacted. The Client may opt out of this carve-out at any time by written notice to sales@buahq.com, and BuaHQ will remove any sample derived from the Client’s Outputs within a reasonable period.

17

Acceptable Use

The Client agrees not to:

  • Misuse the Services.
  • Distribute Outputs without permission.
  • Use the Services unlawfully.

18

Limitation of Liability

BuaHQ is not liable for:

  • Match outcomes.
  • Decisions made using Outputs.
  • Indirect, incidental or consequential losses.

BuaHQ’s total aggregate liability is limited to the total fees paid by the Client in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms limits liability where it cannot be limited by law.

19

Termination

BuaHQ may suspend or terminate Services if:

  • Payment is not received.
  • These Terms are breached.
  • Misuse of the Services occurs.

20

Force Majeure

BuaHQ is not liable for delays or failures in performance caused by events beyond its reasonable control, including but not limited to acts of God, civil unrest, network or infrastructure failures, or government action.

21

Publicity

BuaHQ may reference the Client’s name and crest for promotional purposes, unless the Client opts out in writing.

BuaHQ may also publish fully anonymised versions of Outputs (with all club, county, competition, venue, date, player and staff identifiers, crests and colours removed or redacted) as illustrative sample reports on its website and in marketing materials. The Client may opt out of this anonymised-samples use at any time by written notice to sales@buahq.com.

22

Dispute Resolution

The parties will attempt in good faith to resolve any dispute through direct negotiation before commencing formal proceedings. If a dispute cannot be resolved within thirty (30) days of written notice, either party may refer the matter to mediation or to the courts of Ireland.

23

No Partnership or Agency

Nothing in these Terms creates a partnership, joint venture, employment or agency relationship between the Client and BuaHQ. BuaHQ acts as an independent contractor and has no authority to bind the Client.

24

Assignment

Neither party may assign, transfer or sub-contract its rights or obligations under these Terms without the prior written consent of the other party, except that BuaHQ may assign its rights to a successor in the event of a corporate restructure, sale or merger.

25

Notices

Formal notices under these Terms must be sent in writing by email to sales@buahq.com (for BuaHQ) and to the Client’s primary contact email on file. Notices are deemed received on the next business day following transmission.

26

Third-Party Rights

These Terms are between the Client and BuaHQ. No third party has any right to enforce any provision of these Terms.

27

Governing Law

These Terms are governed by the laws of Ireland. The courts of Ireland have exclusive jurisdiction over any dispute arising from these Terms.

28

Changes to Terms

BuaHQ may update these Terms from time to time. The latest version will always be published on this page with an updated “Last Updated” date.

29

Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions remain in full force and effect.

30

Entire Agreement

These Terms, together with any written engagement confirmation, constitute the entire agreement between the Client and BuaHQ in relation to the Services.